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Published 09:09 28 Feb 2019 GMT
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"PUMA’s partnership with City Football Group is the largest deal that we have ever done - both in scope and ambition," said Bjørn Gulden, CEO of PUMA, in a statement.
"We are very excited to partner with City Football Group, whose success, ambition and drive for innovation has seen them setting new standards, on and off the field.
"We look forward to building the most innovative partnership in football by redefining the sports partnership model both on and off the pitch.
"We want to maximise on-field performance as well as football culture, in areas such as music, gaming and fashion to connect and inspire the fanbase of each team."
"This announcement marks the start of an exciting new chapter for City Football Group," added Ferran Soriano, CEO of City Football Group.
"Our relationship with PUMA, covering five City Football Group clubs across four continents, will reset the model for sports partnerships on a truly global scale whilst being locally relevant and authentic for fans around the world.
"PUMA share our vision for challenging expectations, and we are looking forward to what we believe will be a ground-breaking partnership."
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The international collapsed in a friendly against Ukraine. Denmark’s national team doctor Morten Boesen has issued an update on Christian Eriksen following his collapse against Ukraine. The friendly match in Odense was halted after 65 minutes when the player collapsed, with the game abandoned shortly after. The 34-year-old was then thankfully able to walk from […]
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Praying for a quick recovery. Denmark’s Christian Eriksen collapsed on the pitch during Denmark’s World Cup warm-up clash with Ukraine this evening. The incident occurred in the 65th minute of the game, with Denmark 2-1 up. The match was then abandoned. The Wolfsburg player previously collapsed for his country during Euro 2020 against Finland. The […]
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