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Published 18:03 20 Dec 2022 GMT
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The chef, social-media-famous for his pinch of salt gesture, posed alongside Argentina players, bit into a medal, held the World Cup trophy, which is forbidden by FIFA, and even kissed it.
The 18-carat gold trophy is estimated to be worth around £17.7million and FIFA's website states only winners of the World Cup and heads of state are meant to touch it.
"The original FIFA World Cup Trophy can only be touched and held by a very select group of people, which includes former winners of the FIFA World Cup and heads of state," FIFA rules state.
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A third person added: "That World Cup is sacred and should never be touched by anyone other than those who have earned it - players, their parents, coaches, staff, maybe FIFA executives and great legends of the past from countries who aren't strong enough to win."
"Unfollowing you, you shouldn’t have touched that trophy only the players and staff who worked their asses off to become champions have that right. You only want attention," one of the chef's followers wrote.
On Monday, much was made of the way Messi tried to ignore the chef's advances after the game, with Salt Bae pursuing him through the crowd and grabbing at his arm to force a handshake picture.
Salt Bae rose to fame in 2017 after becoming a social media sensation thanks to his unorthodox seasoning method and now owns a global chain of steakhouses.
Salt Bae isn't the only celebrity who has been allowed to touch the trophy. Rhianna famously got her hands on the World Cup after Germany's win in 2014. The pop star was pictured with the solid-gold prize seized in her hands, with reports at the time suggesting she had kissed the trophy.
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