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Published 20:52 6 Nov 2016 GMT
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Intellectual property lawyer Brian Conroy, of Rennick Solicitors, has followed this case from the beginning and he broke down the legal jargon to mean “this punter has no f**king right to try and freeload off Conor McGregor’s name, has no connection with it, and can’t use it to confuse people into thinking anything they release has anything to do with McGregor, and it’s also taking advantage of his name and reputation when they have no entitlement to."
With the record-breaking pay-per-view figures regularly being brought in by McGregor, it's not difficult to comprehend why others would try to capitalise on his status as the most popular UFC fighter walking the planet.
But McGregor is rightly having none of it.
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