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Published 12:31 10 Oct 2016 BST
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"That's a mixture of the motor or the business and the company of the UFC pushing you while you push your own brand at the same time.
"And you have to have a viral personality. He happens to have that. He's got the accent and he's got a certain personality that he portrays himself as on camera and that's fine. That's how it's working for him. That doesn't mean everybody needs to do that but you also can't hate the guy for it because, in my opinion, I choose not to dislike or hate the people that are making that kind of money because they're doing something different.
"It's a choice and, to me, hating somebody or being bitter at them for making more money than me is only going to hold me back from doing what I want to do personally.
"So I'm just going to give him a pat on the back and say 'Keep going. I see how you understand the game, McGregor, but just understand that I understand just as good and better.'"

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