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Published 13:16 9 Feb 2016 GMT
Updated 13:17 9 Feb 2016 GMT
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For many they are a source of tremendous pride. Promoted teams look forward to their jerseys adorning the famous lion, whilst the champions of England can boast a golden beast on their arms.
But along with the Premier League's new logo, which has received very mixed reviews (and that's being kind), images have also been released of what next season's arm patches will look like...and they're awful.
https://twitter.com/byDarren/status/697015935253790722
It's apparent that the aim to go for the clean, minimalist look that's currently in vogue, but it makes it look like the Tesco Value Premier League - the own-brand Premiership.
Someone somewhere has earned a fortune designing this crap...
https://twitter.com/Iqzy/status/697016785414004736
https://twitter.com/angt34/status/696999992851095552
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