Video: Juventus unveil new kit using refreshingly terrifying gimmick

Juventus have revealed their new Adidas home kit for the 2015/16 season.

Although the jersey itself is fairly unimaginative (stop the presses, it's black and white), how Juve revealed it to the world was as innovative as it was frightening. The Italian club had some of their star players don full clown attire, walk ominously towards the camera and tear off their clowning gear to reveal the brand spanking new kit. The accompanying caption informs us that these players are indeed "not clowns, just footballers" in case there was any confusion. You can check out the advert, which looks like something James Wan directed, in the video embedded below. https://www.youtube.com/watch?v=v738xPT9P-8 https://twitter.com/BBSemasa/status/616254176582963200