WATCH: Jimmy Bullard beats Billericay, celebrates with R Kelly’s The World’s Greatest

Non-league football, world class b*nter.

Billericay Town's pre-game ritual recently went viral. The non-league side, who recently signed former Premier League players Paul Konchesky and Jamie O'Hara, were filmed singing R Kelly song The World's Greatest in the dressing room ahead of a cup final. Depending on your view, it was either a clever team bonding exercise, or very embarrassing. It's difficult not to cringe when the team's manager Glenn Tamplin shouts 'close your eyes' to the players. But Billericay went on to win 8-3, so it didn't do their chances any harm.

https://twitter.com/TheLeaguePaper/status/852514386262544384 However, the team did leave themselves open to ridicule and, unfortunately for them, the fixture following the video going viral was against Jimmy Bullard's Leatherhead. Bullard, who played for Fulham and Hull City, is the manager of the team in the seventh tier of English football. He masterminded a 3-2 win over Billericay on Saturday and immediately mocked their pre-game ritual. Leatherhead's players sing the R Kelly song, and bang on the dressing room walls, ensuring Billericay hear them. https://twitter.com/Jordmac11/status/853310680635777025