Xherdan Shaqiri hasn’t played a minute yet and he’s already shattered a Stoke record

Could Xherdan Shaqiri be about to attain Rory Delap levels of popularity in Stoke?

The Champions League winner is seen as the final piece in the puzzle as Mark Hughes looks to rid the club of its long ball, roughhousing reputation. Shaqiri signed for the Potters yesterday for £12 million (€17 million) and he's already breaking records around the Britannia. Stoke's official website revealed today that the Swiss international has broken the record for most shirt sales as Stoke fans clamour to get number 22 on the back of their jerseys.

"Retail stores have also been receiving an unprecedented level of orders with the Shaqiri-printed '22' shirts already the fastest selling in the Club's history."

Poor Charlie Adam never stood a chance.