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Published 18:29 20 Aug 2015 BST
Updated 23:12 20 Aug 2015 BST
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ESPN report that Opendorse value James' sponsored tweets at $140,000, or $1,000 a character, which means that this bad boy would have set you back $13,000 if, for some bizarre reason, you wanted him to post about horse racing.
And we're off
— LeBron James (@KingJames) July 28, 2015
"We're basically saying that the value of one LeBron tweet is worth $140,000," said Opendorse CEO Blake Lawrence. "And with that, you will reach 23 million people. It would cost you five times more to reach that many people with a TV ad."
Four NBA players make the company's top five with Floyd Mayweather the only other athlete to feature on the list which includes Kevin Durant ($66,553), Kobe Bryant ($42,389), Floyd Mayweather ($34,924) and Dwight Howard ($34,290).
Stupid internet, making rich people more money.Dallas Cowboys star Marshawn Kneeland dies aged 24
Awful news just in. Dallas Cowboys defensive end Marshawn Kneeland has died aged 24. The team confirmed his death. In a statement, they wrote: “It is with extreme sadness that the Dallas Cowboys share that Marshawn Kneeland tragically passed away this morning. “Marshawn was a beloved teammate and member of our organization. Our thoughts and […]
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