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Published 18:29 21 Jan 2016 GMT
Updated 13:03 22 Jan 2016 GMT
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Dublin footballer, Carla Rowe, acknowledged that the campaign was obviously sexist but that it worked.
"I think it was brilliant," she said. "It's gotten a bit of negative feedback but it got people talking and that's exactly what you want. The media sometimes do need to push it out to be negative in order to get the reaction that they want but hopefully it will bring crowds to matches."
Ladies football is on the rise and, more and more, the athletes are getting the recognition they deserve. It doesn't necessarily mean that a campaign that has us off-topic during the league launch is helping that but Rowe can see its benefits.
"I know there are a few people talking and, sure, the reaction it got on the internet alone, there was so many people who mightn't have ever known about ladies Gaelic and they were commenting on it so, if that's what they were aiming for, they reached their goal.
"One of the girls had mentioned that she thought it mightn't be serious but then it was still going on a couple of days later and I was kind of worrying.
"Everyone who is playing ladies football would've been a bit taken back by it considering it was quite sexist but, when you see the end results of it, I know in Dublin anyway that we're all delighted with it."
The Lidl sponsorship, right across the board of ladies football is huge and it is truly, truly important.
Some fantastic work is going to be done alongside the company, particularly in the promotion of our games for ladies. Billboards are already rolling out and the players are buzzing about it.
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